Behavioral targeting comprises technologies and techniques that are used by online website publishers and advertisers aimed at the increase of effective advertising user web-browsing behavior information. A consumer's visit to a web site usually accounts to the pages they visit, the amount of time they view each page or the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, etc. help to create the profile that links to that visitor's web browser. Therefore, by the next visit, when the visitor return to a specific site or a network of sites using the same web browser, those profiles can be accessed, allowing advertisers to place their online ads in front of those visitors who exhibit a greater level of interest and intent for the products and services being offered.
Cignitech uses Behavioral targeting in conjunction with other forms of targeting based on factors like location, demographics or contextual web page content.