Bing Ads are considered negligible or small-time business ordeal; and are generally under-estimated and not widely utilized for advertising purposes. Bing Ads are similar to Google AdWords but for the costs involved. Hence, business owners can take advantage of the numerous benefits that include, but are not limited to, lack of competition, better ad positions and cheaper costs per click.
Unlike Google AdWords, Bing allows you to assign time zone to respective campaigns; thereby making sophisticated ad scheduling strategies far easier to manage, especially for those campaigns that target international audience. Each Ad group on Google AdWords is restricted to certain campaign-specific settings that include network, location, ad scheduling, language, and ad rotation preferences that are selected by the user. On the other hand, Bing Ads provides an option to adjust settings at the Ad group level, instead of creating a new campaign to apply changes to Ad groups.