SERVICES / Web Design & Development / E-commerce / Business to Business E-commerce

Business to Business E-commerce

Business-to-business or B2B usually refers to the situation where one business makes a commercial transaction with another. This usually occurs when:

  • A business is sourcing materials for their production process
  • A business needs the services of another for operational reasons
  • A business re-sells goods and services produced by others

B2B is often compared and confused with business-to-consumer (B2C). In a B2B commerce it is often the case that the parties to the relationship have comparable negotiating power, and even when they don't, each party typically involves professional staff and legal counsel in the negotiation of terms, whereas B2C is shaped to a far greater degree by economic implications of information asymmetry.

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