"Business-to-Consumer," short termed B2C, is a phrase that has become attached to electronic business activities that focus on retail transactions rather than activities conducted between two businesses; the latter, business-to-business, is called B2B. These uses appeared along with Internet commerce in the 1990s and have been current since then. The usage has expanded so that, in the mid-2000s, B2C is also used as a handy abbreviation in talking about retail trade where electronics is just one component of the transaction and other cases where simply "retail trade" is meant.
E-commerce is here to stay. From 2000 to 2009, sales have grown over 500 percent, with a further increase in the following years. There will be continuous evolution and expansion, thanks to the growing use of tablets and smartphones. These mobile devices have become an integral part of the communications culture. Social media has become a new marketing tool for businesses looking to drum up interest.