Charles Lawhon’s Trailer World is a family-owned and operated business, with 30 years of industry experience in the field of purchasing, renting out and servicing trailers. With a long-term experience in trailer business, full-stocked product warehouse, Charles Lawhon’s Trailer World offers an outstandingly long list of services to its customers. The company holds great market opportunity with its already popular trailer business and a vast customer-base; thereby making its digital marketing efforts a cakewalk.
CS Trailers website has been designed with the company brand value and vision in mind. Product categories and sub-categories have been distinguished as separate menu items to facilitate easy navigation. CS Trailers is a result of an effective Responsive web design integrating a mobile-minded, product-oriented approach. The look and feel of the website are customer-focused while fostering the knowledge and experience of the business owners in the respective field.
We developed a CMS-driven site for CS Trailers for effective management of the site content by an authorized administrator. Given the need to modify site content with the changing inventory categories and sub-categories, as well the growing business needs, an easy-to-maintain site has been developed.
One of the company’s objectives is to gain more visibility on popular search engine rankings. CS Trailers is a data-driven website, serving both prospects and returning customers.We developed a customGoogle Analytics and SEO strategy to understand the most popular search keywords to be integrated into the site content.
We developed an individualized content development program that focuses on unique content on consolidated web pages, respective product pages and a resources page to bolster the site’s presence on the search engine result pages.
Charles Lawhon’s Trailer World has been in business for over 30 years. To boost the brand awareness across social media channels, our social media specialist team has developed a cost-effective strategy to reach target customer base and improve customer engagement.