Site traffic increased
by 110%

Search ranking improved
by 95%

Organic traffic increased
by 80%



Social media engagement
by 120%

About CS Trailers

Charles Lawhon’s Trailer World is a family-owned and operated business, with 30 years of industry experience in the field of purchasing, renting out and servicing trailers. With a long-term experience in trailer business, full-stocked product warehouse, Charles Lawhon’s Trailer World offers an outstandingly long list of services to its customers. The company holds great market opportunity with its already popular trailer business and a vast customer-base; thereby making its digital marketing efforts a cakewalk.

Objectives

  • Develop an accessible and user-friendly platform for easy navigation across product categories, sub-categories and catalogs
  • Develop a custom site that is better aligned with the company’s vision and mission
  • Utilize an effective SEO and Content Strategy to boost search engine rankings
  • Create greater accessibility using mobile-friendly web design
  • Improve user experience to drive user return rates.

Our Strategy

Website Design and Development

CS Trailers website has been designed with the company brand value and vision in mind. Product categories and sub-categories have been distinguished as separate menu items to facilitate easy navigation. CS Trailers is a result of an effective Responsive web design integrating a mobile-minded, product-oriented approach. The look and feel of the website are customer-focused while fostering the knowledge and experience of the business owners in the respective field.

Custom CMS Design

We developed a CMS-driven site for CS Trailers for effective management of the site content by an authorized administrator. Given the need to modify site content with the changing inventory categories and sub-categories, as well the growing business needs, an easy-to-maintain site has been developed.

Search Engine Optimization

One of the company’s objectives is to gain more visibility on popular search engine rankings. CS Trailers is a data-driven website, serving both prospects and returning customers.We developed a customGoogle Analytics and SEO strategy to understand the most popular search keywords to be integrated into the site content.

Content Development

We developed an individualized content development program that focuses on unique content on consolidated web pages, respective product pages and a resources page to bolster the site’s presence on the search engine result pages.

Social Media Management

Charles Lawhon’s Trailer World has been in business for over 30 years. To boost the brand awareness across social media channels, our social media specialist team has developed a cost-effective strategy to reach target customer base and improve customer engagement.

Address:

7000 Parkwood Blvd, Suite B400,
Frisco, Texas 75034.

Email:

info@cignitech.com

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