MMS mobile marketing involves delivering advertising as multimedia content (images, audio and video) via MMS (Multimedia Message Service). This feature can be implemented on all mobile phones that allow for the sending/receiving of MMS messages. Brands are utilizing this feature to send multimedia advertisements targeting mobile subscribers of specific networks. MMS mobile marketing can be implemented over application-to-person or person-to-person mobile networks.
Given the growing flexibility of mobile platforms, MMS advertising campaigns are widely considered to move beyond the traditional SMS marketing methods. MMS campaigns can augment customer engagement and experience, given the possibility to implement various combinations of brand elements using rich graphical content.