While On-Page SEO techniques focus on the end-to-end optimization of the website, Off-Page SEO handles the crowd-pulling, traffic-generating strategies over the internet. Some of the most common Off-Page optimization methods include link building, social media optimization, social bookmarking etc.
Off-Page SEO technique is like looking at your brand from an outsider’s point of view – understanding what the users are expecting in their search results, analyzing how to establish a link between relevant content from other websites to your site.
Facebook mentions, Pinterest Boards, Twitter updates – all other online tagging and social bookmarking comes under Off-Page SEO. For example, you may link your Twitter account to your website blog so that any mentions on your company’s Twitter page is reflected on the site. This applies to online reviews about your brand, product or service.