Revenue sharing, also known as cost per sale, is a significant part of online marketing. It involves the process of “reinvesting the ‘resultant revenue’ generated from the advertising methods towards the advertising costs of the same product/service”. This technique also sums up for most of the affiliate marketing programs.
In the current era, most web-based companies utilize a form of revenue sharing that involves inviting writers to submit content for the website in return for a share in advertising revenue. This not only provides an opportunity for budding and established writers to derive consistent income from a single piece of work, but also guarantees that the commissioning company will never pay more for content than it generates in advertising revenue.